2016 Winners Releases

Belgium Wins Five Statues at the 31st Annual London International Awards

(New York, 7 November 2016)  The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Belgium earns five Statues and five Finalists – 2 Gold and 3 Bronze.

Gold Statues have been awarded to Air, Partner of McCann, Brussels and These Days - Wunderman, Antwerp.

Air, Partner of McCann’s total winnings:

  • Gold - Verbal Identity - Tone of Voice for VOO titled “This was Louise's Phone”
  • Bronze - Design - Digital Installations for VOO titled “This was Louise's Phone”
  • Bronze - Digital - Travel for Visit Brussels titled “Call Brussels”
  • Finalist - Digital - Microsites for Visit Brussels titled “Call Brussels”
  • Finalist - Integration - Multi-platform Campaign for Visit Brussels titled “Call Brussels”

These Days - Wunderman’s total winnings:

  • Gold - The NEW - Media Innovation for Center for Missing and Sexually Exploited Children titled “Coins of Hope”
  • Finalist - Billboard - Public Service/Social Welfare for Child Focus titled “Keep Hope Alive”

Barbara Levy, President of LIA, stated, Nothing was taken for granted in the judging rooms.  The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again.  So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional.  And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”

Additional Winners and Finalists from Belgium include (in alphabetical order):

BBDO Belgium, Brussels

  • Finalist - Design - Calendars for Love Condom titled “Football or Father”

FCBHappiness, Brussels

  • Bronze - Print - Use of Photography Campaign for Unicef - #NoFilter Campaign titled “Dong Nai”, “Ben Nghe”, “Nga Bay”, “Saigon”

mortierbrigade, Brussels

  • Finalist - Production & Post-Production - Direction for Bicky titled “The Bicky Beef Miracle”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, fifteen GRAND LIAs were awarded:

adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”

Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints

Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”

FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”

HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”

J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA   for ING titled “The Next Rembrandt”

McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard

McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”

SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”

Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA   for REI titled “#OptOutside”

Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”

Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”

2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.

The following companies were honoured with the 2016 Of The Year Awards:

Network of the Year:  McCann Worldgroup

Agency of the Year:  McCann New York

Production Company of the Year:  Framestore

Post-Production Company of the Year:  The Mill

Radio & Audio Company of the Year:  Produce Sound, Johannesburg

Music & Sound Company of the Year:  Factory, London