2016 Winners Releases

Canada Wins 17 Statues at the 31st Annual London International Awards

The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Canada takes home 17 Statues and 9 Finalists – 1 Gold, 4 Silver and 12 Bronze.

Leo Burnett, Toronto picks up the sole Gold for its Design - Direct Marketing - Business-to-Business work titled “Printed By Somerset”.

  • Silver - Billboard - Public Service/Social Welfare for Raising the Roof titled “Coming Soon”
  • Silver - Design - Brand Identity - Local for “Printed By Somerset”
  • Bronze - Design - Corporate Identity for “Printed By Somerset”
  • Finalist - Design - Direct Marketing - Business-to-Business Campaign for Printed By Somerset, “Business Cards”, “Stationery”, “Printed Website”

Barbara Levy, President of LIA, stated, Nothing was taken for granted in the judging rooms.  The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again.  So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional.  And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”

Additional Winners and Finalists from Canada include (in alphabetical order):

BBDO Toronto, Toronto

  • Silver - Radio & Audio - Confections/Snacks for Snickers titled “Hungry Reporter”

Cossette, Toronto

  • Bronze - Radio & Audio - Campaign for Kobo titled “The Beach”, “The Birds”, “The River”
  • Bronze - Radio & Audio - Electronic Equipment for Kobo titled “The Beach”
  • Bronze - Radio & Audio - Electronic Equipment for Kobo titled “The Birds”
  • Bronze - Radio & Audio - Electronic Equipment for Kobo titled “The River”
  • Finalist - Radio & Audio - Direction for Kobo titled “The Beach”
  • Finalist - Radio & Audio - Direction for Kobo titled “The Birds”
  • Finalist - Radio & Audio - Direction for Kobo titled “The River”
  • Finalist - Radio & Audio - Script Writing for Kobo titled “The Birds

Creative Soul, Toronto

  • Finalist - Music Video - Best Music Video for Drake titled “Hotline Bling”

DDB Canada, Toronto

  • Bronze - Production & Post-Production - Production Design for CIL® Premium Paint titled “Beauty on a Small Budget”

john st., Toronto

  • Finalist - Billboard - Media Promotion for Cieslok Media titled “Text and Drive”

Juniper Park\TBWA, Toronto

  • Bronze - Design - Use of Illustration Campaign for CJFE (Canadian Journalists For Free Expression) - Speech Bluddles Campaign titled “Press”, “Notebook”, “Camera”
  • Bronze - TV/Cinema/Online Film - Public Service/Social Welfare Campaign for Project Consent titled “Whistling”, “Laughing”, “Dancing”

lg2, Montreal

  • Finalist - Branded Entertainment - Scripted Short Film for Blind Love titled “Blind Love”

lg2, Quebec

  • Bronze - Print - Use of Illustration for Farnham Ale & Lager titled “Transvestite”
  • Bronze - Radio & Audio - Public Service/Social Welfare for La Societe de l'assurance Automobile du Quebec titled “Movie”

Pirate Group, Toronto

  • Silver - Radio & Audio - Direction for Snickers titled “Hungry Reporter”
  • Bronze - Radio & Audio - Script Writing for Snickers titled “Hungry Reporter”

Rethink, Toronto/Montreal/Vancouver

  • Bronze - Integration - Multi-platform Campaign for AAUW titled “#TheReal10”

Zulu Alpha Kilo, Toronto

  • Finalist - Design - Poster Campaign for Harley-Davidson - 1903 Café Posters Campaign titled “Americana”, “Ride Fast”, “Motor Oil”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, fifteen GRAND LIAs were awarded:

adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”

Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints

Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”

FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”

HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”

J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA   for ING titled “The Next Rembrandt”

McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard

McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”

SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”

Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA   for REI titled “#OptOutside”

Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”

Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”

2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.

The following companies were honoured with the 2016 Of The Year Awards:

Network of the Year:  McCann Worldgroup

Agency of the Year:  McCann New York

Production Company of the Year:  Framestore

Post-Production Company of the Year:  The Mill

Radio & Audio Company of the Year:  Produce Sound, Johannesburg

Music & Sound Company of the Year:  Factory, London