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2016 Winners and Finalists
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Package Design
Promotional Packaging

Finalist

Entrant: BBDO Group Germany, Berlin
true fruits - Smoothie Sixpack - "beebnb"

Corporate Name of Client: true fruits GmbH

Client Account Director: Nicolas Lecloux

Agency Account Manager: Christian Kuehl

Agency: BBDO Berlin, Berlin

Chief Creative Officer: Wolfgang Schneider

Executive Creative Directors: Daniel Schweinzer/Lukas Liske

Group Creative Director: Ton Hollander

Creative Directors: Daniel Schweinzer/Lukas Liske

Copywriter: Lukas Liske

Art Directors: Nicolas Molès/Daniel Schweinzer/Henri Harms

Photographer: Christian H. Hasselbusch


Description of the Project: 
A large portion of the world’s bee population is endangered. As a smoothie brand true fruits is directly dependant on the work of the bees: no pollination, no fruits, no smoothies. The idea: A sixpack that turns into a bee hotel in four simple steps. It works by combining the wooden box with organic straws - creating a scientifically proven refuge for bees. beebnb was used as promotional packaging in organic food shops.