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Use of Photography Campaign

Finalist

Entrant: Ogilvy & Mather Japan GK, Tokyo
Imytec Canon - "Maykol", "Rajesh", "Clèmence", "Beatrice", "Barbara"

Corporate Name of Client: Imytec

Head of Client Services: Diego Iglesias

Media Company: Neo@Ogilvy KK

Media Planner: David Rittenhouse

Agency: Ogilvy & Mather Japan GK, Tokyo

Chief Creative Officer: Ajab Samrai

Executive Creative Director: Ajab Samrai

Creative Director: Federico Garcia

Copywriter: Federico Garcia

Art Directors: Ajab Samrai/Mauricio Cifuentes

Production Companies: Hogarth, Tokyo/Ogilvy Inc., Tokyo

Senior Executive Producer/Hogarth & Ogilvy Inc.: Fred Kendall

Photographer: Ale Burset

Retoucher: Diego Speroni


Description of the Project:
In today’s world we give a tremendous importance to the way we look. We go out of our way to look great on the social platforms where we share the best of ourselves, trying to be as beautiful as our idols. 
Imytec, the official distributor of Canon, wanted to express their strongest benefit when it comes to portraits – With a Canon you’ll look your best, even like a star. 
Aimed at amateur photographers, the briefing was to demonstrate the outstanding capabilities of a Canon and be a source of inspiration.
The solution was a series of portraits taken with real people, involving no makeup or retouching, just carefully crafted light, showing surprisingly glamourous versions of celebrities. The resemblances are astonishing. The heroes aren’t even look-a-likes. Solemnly beautiful people shot in their best light with the best camera.