31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Corporate Name of Client: Imytec
Head of Client Services: Diego Iglesias
Media Company: Neo@Ogilvy KK
Media Planner: David Rittenhouse
Agency: Ogilvy & Mather Japan GK, Tokyo
Chief Creative Officer: Ajab Samrai
Executive Creative Director: Ajab Samrai
Creative Director: Federico Garcia
Copywriter: Federico Garcia
Art Directors: Ajab Samrai/Mauricio Cifuentes
Production Companies: Hogarth, Tokyo/Ogilvy Inc., Tokyo
Senior Executive Producer/Hogarth & Ogilvy Inc.: Fred Kendall
Photographer: Ale Burset
Retoucher: Diego Speroni
In today’s world we give a tremendous importance to the way we look. We go out of our way to look great on the social platforms where we share the best of ourselves, trying to be as beautiful as our idols. Imytec, the official distributor of Canon, wanted to express their strongest benefit when it comes to portraits – With a Canon you’ll look your best, even like a star. Aimed at amateur photographers, the briefing was to demonstrate the outstanding capabilities of a Canon and be a source of inspiration. The solution was a series of portraits taken with real people, involving no makeup or retouching, just carefully crafted light, showing surprisingly glamourous versions of celebrities. The resemblances are astonishing. The heroes aren’t even look-a-likes. Solemnly beautiful people shot in their best light with the best camera.