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2016 Winners and Finalists
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Consumer Campaign

Silver Winner

Entrant: F/Nazca Saatchi & Saatchi, São Paulo
Leica Gallery São Paulo - "Colorful", "Future", "Black & White"

Corporate Name of Client: Leica Gallery São Paulo

Client Account Director: Luiz Marinho

Client Account Manager: Anna Silveira

Agency Senior Account Executive: Marcello Penna

Agency Account Executive: Gabriela Marques

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo

Chief Creative Officer: Fabio Fernandes

Creative Directors: Pedro Prado/Rodrigo Castellari

Copywriter: Pedro Prado

Art Director: Rodrigo Castellari

Agency Producers: Jomar Farias/Leandro Ferreira


Description of the Project: 
The ads enhance the visual monochrome universe, and suggest that consumers break free from color in order to create poetic photographic images. Now with a resolution of 24 megapixels, the MM246 is also more agile in processing.