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Production & Post-Production
Editing
Bronze Winner
Tiger Beer
- "Wok"
Corporate Name of Client: Heineken Asia Pacific
Agency Senior Business Director: Richard Sweetman
Agency: Droga5, Sydney
Agency Creative Chairman: David Nobay
Creative Director: Andy Fergusson
Copywriter: Gavin Chimes
Art Director: Tommy Cehak
Head of TV: Holly Alexander
Production Company: The Sweet Shop, Melbourne
Director: SEGA
Senior Executive Producers: Paul Prince/Sharlene George
Executive Producers: Wilf Sweetland/Edward Pontifex/Daniel Ho
Director of Photography: Pedro Del Ray
Editing Facility: Heckler, Sydney
Editor: Andrew Holmes
Sound Design Company: Song Zu, Singapore
Description of the Project:
The agency wanted to capture the essence of Asia’s street food culture in this film for Tiger that ran across multiple markets. Shooting in Kuala Lumpur, Singapore and Ho Chi Minh City gave the film a rich and varied canvas. Casting real cooks, and shooting them at their place of work gave the film a tangible authenticity, while Director Sega added a number of scenes, creating a final layer of mystery and surrealism.