In China, people’s adaptations to air pollution, such as wearing protective masks and staying indoors on heavy smog days, have become a normal part of daily life.
But what if far more freakish adaptations await China just around the bend? What if tomorrow, people couldn’t survive air pollution… without a hairy nose!
With black humor, we depicted a near future where everyone has adapted to smog by growing grotesquely long nose hair.
We executed this memorable device with viral video, high visibility outdoor, WeChat social media stickers, and an H5 site to ‘nose hair-ify’ your photo and get tips on low carbon lifestyle change.