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Design
Use of Illustration Campaign
Silver Winner
Tohoku Shinkansen
- "Slow Train, Slow Life - Get Back, Tohoku. - 1", "Slow Train", " Slow Life.- Get Back", " Tohoku. - 2", "Slow Train", " Slow Life. - Get Back", " Tohoku. - 3", "Slow Train", " Slow Life.- Get Back", " Tohoku. - 4"
Corporate Name of Client: EAST JAPAN RAILWAY COMPANY
Client Account Manager: Etsuko Ogiuchi
Agency Account Executive: Nao Namura, Dentsu Inc.
Media Planner: Tokyo
Agency: Dentsu Inc., Tokyo
Creative Director: Takuma Takasaki
Copywriters: Hiroshi Ichikura/Waca Sakamoto
Art Director: Yoshihiro Yagi
Agency Producer: Koji Wada
Design Company: Creative Power Unit, Tokyo
Designers: Daisuke Hatakeyama/Masashi Fujita
Illustration Company: Bureau Kida SARL, SARL
Illustrator: Philippe Weisbecker
Printing Director: Shinya Tamura
Artist Agent: Natsuko Kida
Description of the Project:
The Tohoku Region, the northeastern area of Japan, was devastated by the earthquake and tsunami disasters in 2011. We believed that the best way to support the reconstruction of the area was to attract people to re-visit the area. In order to inspire the region with the joy of travel, we decided to spotlight the local railways in area that usually operate in the shadows.They are often considered as simply a means of transport. In this campaign they are treated as main characters; taking centre stage and successfully infusing a new breath of life into Tohoku travel. We rediscovered the brand value that has been otherwise ignored and turned this untapped potential into something more tangible with the power of design.