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- "Blood"
Corporate Name of Client: SCA
Head of Client Services: Martina Poulopati
Media Company: ZenithOptimedia, London
Agency: AMVBBDO, London
Chief Creative Officer: Paul Brazier
Executive Creative Directors: Alex Grieve/Adrian Rossi
Creative Directors: Toby Allen/Jim Hilson
Copywriter: Caio Maroni Giannella
Art Director: Diego Cardosa de Oliveira
Agency Producer: Edwina Dennison
Production Company: Stink, London
Director: Jones+Tino
Senior Executive Producers: Simon Eakhurst/Andrew Levene
Director of Photography: Nicolas Karakatsanis
Post-Production Company: MPC, London
Editing Facility: Stitch, London
Editor: Leo King
Sound Design Company: 750mph, London
Sound Engineer: Sam Ashwell
Music Production Companies: We Are Walker/A Tribe Called Red
Song Title: Native Puppy Love
Description of the Project:
Blood in sport is perfectly normal. But when it comes to menstrual blood the conversation changes. Actually, the conversation doesn’t even exist. In Sweden alone, a quarter of women regularly miss out on exercise when they have their period. But no one is talking about it. This film is designed to start that conversation and break sport’s ‘last taboo’ – periods. In this film we show real women practicing sports. Pushing themselves even after blood has been drawn. They don’t give up. A little blood doesn’t stop them. So why should their period? No blood should hold us back. Live Fearless.