31 YEARS CELEBRATING THE POWER OF IDEAS
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Production & Post-Production
Production Design
Silver Winner
Instagram
- "Only on Instagram"
Corporate Name of Client: Instagram
Client Global Brand Marketing Manager: André Llewellyn
Client Global Brand Marketing Lead: Taj Alavi
Agency Account Supervisors: Nathalie Do Dang Vinh/Philippe Franc
Agency Account Director: Arthur Lenfant
Agency Planning Director: Nicolas Levy
Agency Planner: Benoit Clave
CEO: Pascal Nessim/ Charles Georges-Picot
Managing Director: Olivier Sebag
New Business Director: Thomas Cleret
Agency: Marcel, Paris
Creative Chairman: Anne de Maupeou
Chief Creative Officers: Dimitri Guerassimov/Fabien Teichner
Social Media Creative Director: Jacquelin Guillaume-Duverne
Social Media Strategist: Nicolas Plasmondon
Motion Designers: Julien Taillez/Arnaud Raquin
Project Managers: Manon Lapeyre/Barbara Cruchet
Production Company: Iconoclast, Paris
Director: Megaforce
Producer: Solal Micenmacher
Director of Photography: Tom Townend
Post-Production Company: Mathematic, Paris
Music Production Company: Prodigious, Clichy
Music Producer: Boris Nicou
Music Performed By: Rocky Rock
Song Title: Kannata
Description of the Project:
In this film we see ourselves immersed in an unstoppable ride navigating from an Instagram post to another through a series of small serendipities. Across different frames of a white gallery representing Instagram’s interface, the camera dives into the posts, allowing us to explore many life experiences at the heart of the frozen actions. Each post presents details that serve as connection points between all the different frames, guiding us through the different experiences and stresses the broad and intuitive aspect of Instagram’s social community. Every frame reveals a new and unique environment going from a very rural location, to a warehouse hosting a huge party or a very natural spot. All have in common the power and the intensity of the action that we are immerged into. This gallery also emphasizes the idea of global proximity that Instagram offers through its exploring platform.