31 YEARS CELEBRATING THE POWER OF IDEAS
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TV/Cinema/Online Film
Public Service/Social Welfare
Gold Winner
Donate Life
- "The World's Biggest Asshole"
Corporate Name of Client: Donate Life
Agency Account Executives: Cori Kaylor/Carter Crenshaw
Group Account Director: Brad Higdon
Agency Account Director: Audyn O’Rourke
Group Project Management Supervisor: Danielle Cin
Managing Director - Account Management: Chris Mumford
Agency: The Martin Agency, Richmond
Chief Creative Officer: Joe Alexander
Copywriters: Wade Alger/David Vogeleer/Brig White
Agency Producer: Steve Humble
Production Company: Furlined
Director: Speck and Gordon
Senior Executive Producer: David Thorne
Executive Producers: LoveChild/Speck and Gordon/Diane McArter/Jay Wakefield
Producer: Greg Schultz
Line Producer: Jeff Cutter
Digital Producer: Jill McGrath
Editing Facility: Cut + Run
Editor: Graham Turner
Colour Company: The Mill
Colourist: Adam Scott
Sound Design Company: Lime Studio
Sound Designer: David Leinheardt
Music Production Company: Duotone
Music Producers: Ross Hopman/Giovonni Lobato
Music Arrangers: Ross Hopman/Jordan Lieb
Music Composer: Coldplay
Music Performed By: Civil Brother
Duotone Managing Director: David Leinheardt
Narrator: Will Arnett
Description of the Project:
The overall purpose of this film was to get younger people to sign up for organ donation. We knew the typical tug at the heart strings approach would be invisible for this target. In fact they would sniff it out so fast it would work against us. So we didn’t even go there. In fact we went the opposite direction. Knowing they are skeptics, dark and just outright assholes at times, we served them a giant pile of themselves, times ten. We gave them Coleman Sweeney: The World’s Biggest Asshole. An asshole 24/7, 365 days a year. Except for that one shining moment when he did something good. And that’s when he went from asshole to hero.