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Design
Direct Marketing - Business-to-Business
Gold Winner
Printed By Somerset
- "Printed By Somerset"
Corporate Name of Client: Printed By Somerset
Agency Account Supervisor: Kayla Osmond
Agency Planner: Joshua Hansen
Agency: Leo Burnett, Toronto
Chief Creative Officer: Judy John
Group Creative Directors: Lisa Greenberg/Ryan Crouchman/Sean Ohlenkamp
Creative Directors: Judy John/Lisa Greenberg
Copywriters: Marty Hoefkes/Andrew Caie
Art Directors: Dejan Djuric/Pedro Izzo/Ryan Crouchman/Scott Leder/Chris Duchaine
Agency Producers: Laurie Filgiano/Sabrina DeLuca
Creative Technologist: Felix Wardene
Project Manager: Tracy Wightman
Designers: Dejan Djuric/Pedro Izzo/Ryan Crouchman/Jeff Watkins
Photographers: Luis Albuquerque/Arash Moallemi
Illustrators: Kristina Marija Valiunas/Dejan Djuric
Director: Luis Albuquerque
Director of Photography: Luis Albuquerque
Web/Flash Developer: Jacqueline Adediji/Dan Purdy
Developer: Jacqueline Adediji/Dan Purdy/Margaret Beck
Description of the Project:
Somerset is one of Canada’s top printers. Inspired by paper stacked by the press, the Printed By Somerset stationery was designed to showcase some of their capabilities. Every card, every envelope, and every letterhead uses a different technique and card stock, showing that Somerset can print whatever design you want, on whatever stock you want, to create a beautiful result. We also created a printed website; over 20 techniques were printed on a single, duplexed press sheet. We created online interactions like a map that could be zoomed with stickers, a GIF made with scanimation, buttons that were embossed, and much more. Then we painstakingly shot every interaction in stop motion to bring print online in a truly tactile experience.