Watching Champions League matches with mates is a wonderful tradition. But 72% of guys watch it at home, alone. Our job was to remind them that UCL matches are worth getting together. That’s why we played a prank on Simone, an ardent Roma supporter. He has been watching UCL with his friends for years, until we presented him an irresistible chance: a VIP ticket to watch Roma - Real Madrid. Naturally, he decides to leave his buddies. But after receiving an unusual call from his friends and facing the pressure of an stadium challenging his choice, Simone changes his mind. This leads to an unexpected ending. In just several days the film gained international PR exposure, racking up a over 1.2 million views on Facebook, more than 1 million views on YouTube and counting with no media budget and was featured on high visibility news outlets worldwide.