31 YEARS CELEBRATING THE POWER OF IDEAS
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Branded Entertainment
Television Program - Taped or Live Event

Silver Winner

Entrant: Publicis Italy, Milan
Heineken - "The Live Tube"

Corporate Name of Sponsoring Client: Heineken

Client Marketing Directors: Floris Cobelens/Cristina Gusmini/Marta Cecilia Grassi

Agency Account Directors: Lorenza Montorfano/Maria Elena Gaglianese

Agency Planners: Bela Zieman/James Moore

Agency: Publicis Italy, Milan

Creative Directors: Bruno Bertelli/Cristiana Boccassini/Luca Cinquepalmi/
    Marco Venturelli

Associate Creative Directors: Michele Picci/Alessandro Candito/Paolo Bartalucci

Copywriter: Enrico Pasquino

Agency Producer: Luana Strafile

Director: Giancarlo Giovalli