31 YEARS CELEBRATING THE POWER OF IDEAS
  • SELECT WINNERS YEAR
  • Home
  •   |  
  • Back to LIA Main Home
x

Late Train

Radio & Audio
Script Writing

Bronze Winner

Entrant: J. Walter Thompson, London
Berocca - "Late Train"

Business Director: Cris Butler

Creative Team: Neil Dawson/Clive Pickering

Corporate Name of Client: Bayer

Agency Account Director: Alyona Yasnogorodsky

Agency: J. Walter Thompson, London

Executive Creative Director: Russell Ramsey

Agency Producers: Doug Wade/Eleanor-Rose Stamp


Description of the Project:
A usually boring and troublesome everyday activity is met with joy and enthusiasm.This is because Berocca vitamin supplement is proven to make you more energetic and alert. In fact, it turns you into the best you ever.