31 YEARS CELEBRATING THE POWER OF IDEAS
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Grand LIA - Package Design

Entrant: Dentsu Inc., TOKYO
Nameless Paints - "Nameless Paints"

Corporate Name of Client: KOKUYO

Agency: Dentsu Inc., Tokyo

Copywriter: Ayami Moteki

Art Director: Yusuke Imai

Typographer: Misato Watanabe


Description of the Project:
These paints are a new style of paint that allows you to find your own original colors while teaching the principle of color through the addition of the three principle color spheres.“I can’t find the color I always use at a glance.”Such seemingly meaningless moments are really opportunities to further understand color and truly see what it is you are attempting to draw.