31 YEARS CELEBRATING THE POWER OF IDEAS
  • SELECT WINNERS YEAR
  • Home
  •   |  
  • Back to LIA Main Home
x

Production & Post-Production
Animation

Silver Winner

Entrant: Passion Pictures, London
Christmas Lottery - "Justino"

Corporate Name of Client: Loterías y apuestas

Client Account Director: Ricardo del Campo

Agency Account Executive: Sandra Arán

Agency Account Manager: Sara Cubillo

Agency: Leo Burnett, Madrid

Chief Creative Officer: Juan García-Escudero

Executive Creative Director: Jesús Lada

Creative Director: Iñaki Martí

Associate Creative Directors: Ignacio Soria/Arturo Benlloch

Art Directors: Javier López Canle/Sergio García

Creative Technologists: Víctor Moreno/Horacio Panella/Luis Marcano

Production Companies: Passion Pictures, London/Blur Films, Madrid

Director: Againstallodds

Executive Producers: Ryan Goodwin-Smith/Lucie Friar/Mario Forniés

Producers: Duncan Gaman/Fritte Colliander

Animation Company: Milford Creative Studio, Stockholm

Animator: Tommie Löfqvist

Animation Producers: Daniel Rådén/Robert Krupa

Sound Design Company: The Lobby, Madrid

Sound Designer: Fede Pajaro

Music Composer: Joan Martorell

Music Performed By: Einaudi Ludvico

Song Title: Nuvole Bianche


Description of the Project:
This is the official campaign for Lotería de Navidad, Spain’s national lottery, drawn once a year at Christmas. More than just a prize draw, the Lotería, ‘El Gordo’, is considered the world’s biggest lottery; a highly anticipated yearly event in the Spanish cultural calendar with more than 46 million entrants. 

For the second year running, the lottery’s campaign comes in the form of a short narrative film, and this year, we were approached to help take on the challenge of warming the nation’s hearts with an animated spot.	

The film features the charming Justino, a mannequin factory’s nighttime security guard, whose thoughtful jokes capture the imagination of his daytime colleagues. This inspires them to enter Justino into the lottery draw and eventually share their winnings. Lotería is all about the spirit of sharing, reinforcing the values we all associate with Christmas and the festive season.