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Branded Entertainment
Music Videos


Entrant: Forsman & Bodenfors, Gothenburg
H&M - "World Recycle Week"

Corporate Name of Sponsoring Client: H&M

H&M Inhouse Head of Marketing: Daniel Herrmann

H&M In-house Operative Project Manager Film: Syrsja Larsson

H&M Inhouse Project Manager: Fia Ingman

H&M Inhouse Head of Creative : Erik Zetterberg

H&M Inhouse Music Producer: Henrik Harwor

Heads of Client Services: Erik Zetterberg/Daniel Herrmann/Fia Ingman

PR / Marketing Executive: Maja Bredberg

Agency Account Director: Leif Sorte

Agency Account Manager: Patrik Danroth

Agency: Forsman & Bodenfors, Gothenburg

Copywriters: Anna Qvennerstedt/Andrea Sundström

Art Director: Karin Frisell

Agency Producers: Magnus Kennhed/Helena Wård

Agency Music Producer: Jenny Ring

Designers: Håkan Larsson/Ellinor Bjarnolf/Axel Söderlund

Production Company: Indio, Stockholm

Director: Philippe Tempelman

Executive Producer: Johan Lindström

Producer: Jimmy Wåhlin

Director of Photography: Nicolas Karakatsanis

Motion Graphic Designer: Mattias Lindberg

Online: Chimney

Editors: Johan Söderberg/Johan Wik

Sound Designer: Red Pipe

Description of the Project:
To raise awareness around World Recycle Week, the artist M.I.A. wrote the song ‘Rewear it’ exclusively for H&M. The campaign film is a music video, where M.I.A. is featured together with an eclectic cast of interesting influencers and inspirational people from all over the world. They range from music artists, dance artists, comedians and people with a passion for environmental and social sustainability issues. 

The basic thought is that people around the world, despite our differences, all have one main objective in common: the planet, and the film illustrates how people from across the world joins in a global fashion movement.

The talents in the film are for example:
 M.I.A, an English recording artist. She is also a songwriter, painter and director. 
 Yao Chen, a Chinese actress and the person on Sina Weibo with the largest number of "fans", with over 71 million as of August 2014. 
 Michaela DePrince, a Sierra Leonean-American ballet dancer and former war orphan. 
 Yanis Marshall, Arnaud Boursain and Mehdi Mamine, dancers from France, who specialise in dancing in high heels. 
 Moffy, the cross-eyed model challenging fashion industry norms. 
 Fahad Albutairi, the first Saudi stand-up comedian to appear on stage professionally in Saudi Arabia and in the Gulf states. 
 Keith Ape, a famous rap artist from South Korea 
 Dope Saint Jude, a socially conscious advocate for feminism, body politics, class, race and gender neutrality in Cape Town.