| Branded Entertainment: Documentary Short Film | |||
| Entrant | Product / Service | Title | |
| AMVBBDO, London | Guinness |
Never Alone Documentary |
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| ASAS - International Collective of Storydoers, São Paulo | Itaú |
Father, by Guga Kuerten |
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| DigitasLBi, Boston | Dunkin' Donuts On-The-Go App |
World’s Fastest Dunkin’ Run; ‘Behind the Scenes’ |
view details |
| Branded Entertainment: Experiential/Live Events | |||
| Entrant | Product / Service | Title | |
| VML, Kansas City | MLB Urban Youth Academy |
Relay the Way |
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| Branded Entertainment: Music Videos | |||
| Entrant | Product / Service | Title | |
| Forsman & Bodenfors, Gothenburg | H&M |
World Recycle Week |
view details |
| Branded Entertainment: Online Episode/Special | |||
| Entrant | Product / Service | Title | |
| TBWA\THAILAND, Bangkok | L'Oréal Menexpert |
Ma-ke-ru-na |
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| Branded Entertainment: Online Series | |||
| Entrant | Product / Service | Title | |
| ClemengerBBDO Sydney, Sydney | Whiskas Cat Hacks |
Cat Hacks |
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| Branded Entertainment: Scripted Short Film | |||
| Entrant | Product / Service | Title | |
| adam&eveDDB, London | Modern Essentials |
Becoming Beckham |
view details |
| Jung von Matt, Hamburg | EDEKA |
Home for Christmas |
view details |
| lg2, Montreal | Blind Love |
Blind Love |
view details |
| Branded Entertainment: Social Awareness | |||
| Entrant | Product / Service | Title | |
| MullenLowe, London | Inspiring the Future |
Redraw the Balance |
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| Branded Entertainment: Television Program - Single Reality/Unscripted/Alternative Show | |||
| Entrant | Product / Service | Title | |
| McCann Tel Aviv, Tel Aviv | IKEA |
Big Brother Unboxing |
view details |
| Branded Entertainment: Television Program - Taped or Live Event | |||
| Entrant | Product / Service | Title | |
| Starcom, Boston | Bank of America |
Special Olympics with Dustin Plunkett |
view details |
| Branded Entertainment: Virtual Reality | |||
| Entrant | Product / Service | Title | |
| The Mill, London | The Guardian |
6x9: a Virtual Experience of Solitary Confinement |
view details |
31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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