31 YEARS CELEBRATING THE POWER OF IDEAS
  • SELECT WINNERS YEAR
  • Home
  •   |  
  • Back to LIA Main Home
x

TV/Cinema/Online Film
Household Products

Bronze Winner

Entrant: HEIMAT, Berlin
Loctite - "When You Have a Minute - Conference"

Corporate Name of Client: Henkel

Head of Client Services: Dr. Patricia Castejón

Agency Account Supervisors: Tim Holtkötter/Nico Buchholz

Agency: HEIMAT, Berlin

Chief Creative Officer: Guido Heffels

Creative Directors: Guido Heffels/Ricardo Distefano/Stephen Quell

Copywriters: Axel Didon/Adrian Staehelin

Art Director: Anthony Montagne

Agency Producer: Alexander Münzer

Production Company: Markenfilm, Berlin

Director: Ali Ali

Producers: Robert Tewes/Johanna Karger/Martynas Mickenas

Director of Photography: Pierre Mouarkech

Service Production Company: Strictly Baltic, Vilnius


Description of the Project:
In a meeting, in a conference room, a very well known situation arises: technical difficulties. As the IT guy asks the waiting crowd for a minute to fix the problem – the business people use this minute that has been given them for something useful. Fixing and glueing the most varied objects with LOCTITE 60 SECONDS. 

Life is hectic these days and there seem to be just not enough hours in the day. When we break things we face delays we don’t need and repairs take even more of our precious time. So it's good to know that bigger repairs are quick and easy with new LOCTITE 60 SECONDS. Lets explore this incredibly efficient use of time. And see what brilliant things you can achieve when you got a spare minute at hand. Lets win the minute!