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2016 Winners and Finalists
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Network of the Year: McCann Worldgroup

Coal Independence Pet Princess

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Radio & Audio
Campaign

Finalist

Entrant: Fitzgerald & CO, Atlanta
Quikrete Fast-Setting Concrete - "Coal", "Independence", "Pet", "Princess"

Corporate Name of Client: The QUIKRETE® Companies

Agency: Fitzgerald & CO, Atlanta

Chief Creative Officer: Noel Cottrell

Executive Creative Directors: Mitch Bennett/Wes Whitener

Copywriters: Ryan Waite (Independence)/ Carl Corbitt (Pet)/Meredith Young (Princess)/
    Matt Shoemake (Coal)

Executive Agency Producer: Christine Sigety

Senior Producer: Dustin Levine


Description of the Project: 
Concrete takes forever to dry. But not our 30-year client Quikrete, the leading brand in the United States. Quikrete dries fast, end of story. To dramatize that product benefit, we created “Long Story Short” – a campaign of super quick 10-second radio spots that imagine other traditionally long stories happening as quickly as Quikrete.