Network of the Year: McCann Worldgroup

Branded Entertainment

Grand LIA

The NEW

Grand LIA

Billboard: Innovative Use of Billboard

Gold

Branded Entertainment: Experiential/Live Events

Gold

Branded Entertainment: Scripted Short Film

Gold

Donate Life
"The World's Biggest Asshole"

Branded Entertainment: Social Awareness

Gold

Branded Entertainment: Virtual Reality

Gold

Design: Experiential Marketing

Gold

Design: Innovative Use of Design

Gold

Maharashtra Dyslexia Association
"The Dancing Letters"

Design: Digital Installations

Gold

Design: Editorial Design

Gold

Maharashtra Dyslexia Association
"The Dancing Letters"

Digital: Branded Content

Gold

Digital: Innovative Use of Digital

Gold

Digital: Corporate Image

Gold

Non-Traditional: Interactive Installations

Gold

Non-Traditional: Live Events - Beyond Advertising

Gold

Radio & Audio: Public Service/Social Welfare

Gold

McCann Worldgroup Romania,
Bucharest

Radio XXI
"Go Mono"

The NEW: Brand Content

Gold

The NEW: Creative Technology

Gold

The NEW: Media Innovation

Gold

The NEW: Technology Development

Gold

The NEW: Virtual Reality

Gold

TV/Cinema/Online Film: Campaign

Gold

GEICO
"Fast Forward - Forest" , "Fast Foward - Lake", " Fast Forward - Hike", " Fast Forward - Going Up"

TV/Cinema/Online Film: Banking/Financial/Insurance

Gold

GEICO
"Fast Forward, Forest"

TV/Cinema/Online Film: Public Service/Social Welfare

Gold

Donate Life
"The World's Biggest Asshole"

Production & Post-Production: Cinematography

Gold

Quad Productions \ Quad Group,
Paris

L'Oreal
"Red"

Verbal Identity: Tone of Voice

Gold

VOO
"This was Louise's phone"

McCann Melbourne,
Melbourne

Seeing Eye Dogs
"Free Puppies Forever"

Design: Experiential Marketing

Silver

Digital: Branded Content

Silver

Xbox / Halo
"Squadvertiser"

Digital: Visual Design

Silver

Integration: Integration

Silver

Integration: Multi-platform Campaign

Silver

Xbox / Halo
"Squadvertiser"

Non-Traditional: Branded Content

Silver

Non-Traditional: Experiential

Silver

Print: Use of Copywriting

Silver

Xbox / Tomb Raider
"Survival Billboard - Terms & Horrible, Horrible Conditions"

Radio & Audio: Innovative Use of Radio & Audio

Silver

McCann Worldgroup Romania,
Bucharest

Radio XXI
"Go Mono"

Radio & Audio: Script Writing

Silver

Xbox / Tomb Raider
"Survival Billboard - Terms & Horrible, Horrible Conditions"

Radio & Audio: Public Service/Social Welfare

Silver

McCann Paris,
Paris

Mouvement du Nid
"Girls of Paradise"

Radio & Audio: Recreational

Silver

Xbox / Tomb Raider
"Survival Billboard - Terms & Horrible, Horrible Conditions"

The NEW: Brand Experience

Silver

TV/Cinema/Online Film: Social Media

Silver

Commonwealth//McCann,
Detroit

Chevrolet
"Cages"

TV/Cinema/Online Film: Banking/Financial/Insurance

Silver

GEICO
"It's What You Do: Countdown"

Music & Sound: Music Original - Score

Silver

McCann Worldgroup China,
Shanghai

Pateo
"The Amazing Pateo Navigator"

Branded Entertainment: Experiential/Live Events

Bronze

AIRBAG,
Melbourne

Melbourne International Film Festival
"The Emotional Trailer"

McCann Melbourne,
Melbourne

Melbourne International Film Festival
"The Emotional Trailer"

Design: Art Direction

Bronze

Maharashtra Dyslexia Association
"The Dancing Letters"

Design: Digital Installations

Bronze

VOO
"This was Louise's phone"

Digital: Branded Content

Bronze

Digital: Animation/Motion Graphics

Bronze

US Army
"Cryptaris Mission Status"

Digital: Banking/Financial/Insurance

Bronze

Prime - A Weber Shandwick Company,
Stockholm

Trygg-Hansa
"Don't Drink and Dive"

Digital: Entertainment

Bronze

Xbox / Halo
"Squadvertiser"

Digital: Microsites

Bronze

US Army
"Cryptaris Mission Status"

Digital: Public Service/Social Welfare

Bronze

McCann Lima,
Lima

Peruvian Red Cross
"Hashtags for Life"

Digital: Travel

Bronze

Visit Brussels
"Call Brussels"

Digital: Viral

Bronze

Prime - A Weber Shandwick Company,
Stockholm

Trygg-Hansa
"Don't Drink and Dive"

Integration: Integration

Bronze

McCann Paris,
Paris

Mouvement du Nid
"Girls of Paradise"

Non-Traditional: Interactive Installations

Bronze

Non-Traditional: Corporate Image

Bronze

Radio & Audio: Use of Music

Bronze

McCann Worldgroup Romania,
Bucharest

Radio XXI
"Go Mono"

The NEW: Brand Content

Bronze

Commonwealth//McCann,
Detroit

Chevrolet
"Cages"

TV/Cinema/Online Film: Banking/Financial/Insurance

Bronze

GEICO
"It's What You Do: Whisper"

GEICO
"It's What You Do: Spy"

Branded Entertainment: Television Program - Single Reality/Unscripted/Alternative Show

Finalist

McCann Tel Aviv,
Tel Aviv

IKEA
"Big Brother Unboxing"

Design: Branded Content

Finalist

Design: Art Direction

Finalist

WWF
"Panda"

Digital: Microsites

Finalist

Visit Brussels
"Call Brussels"

Integration: Multi-platform Campaign

Finalist

Visit Brussels
"Call Brussels"

Non-Traditional: Branded Content

Finalist

Ministry of National Education
"The Bullet Pen"

Non-Traditional: Direct Marketing

Finalist

McCann Worldgroup Colombia,
Bogotá

Non-Traditional: Health Care Services

Finalist

Cigna Health Insurance
"Cigna Job Swap"

Print: Use of Typography Campaign

Finalist

Ethos Travel
"Fuck My Life" , "Make It Stop", " Help Me God"

Radio & Audio: Campaign

Finalist

Fitzgerald & CO,
Atlanta

Quikrete Fast-Setting Concrete
"Coal" , "Independence", " Pet", " Princess"

The NEW: Brand Content

Finalist

The NEW: Media Innovation

Finalist