• Home
  •   |  
  • Back to LIA Main Home

Branded Entertainment
Experiential/Live Events

Bronze Winner

Entrant: BBDO Group Germany, Berlin
smart fortwo cabrio 453 - "Most Open Test Drive"

Corporate Name of Sponsoring Client: Daimler AG, smart

Client Account Director: Michael Schaller

Agency Account Directors: Jan Hendrik Oelckers/Linsay Joensson

Agency Account Manager: Sonja Ruschke

Film/TV Studio: Markenfilm Crossing, Hamburg

Agency: BBDO Berlin, Berlin

Chief Creative Officer: Wolfgang Schneider

Executive Creative Director: Michael Schachtner

Group Creative Directors: Jan Harbeck/Ton Hollander

Creative Directors: David Missing/Fedja Kehl

Copywriters: Kyra Nenz/Julian Stoelting

Art Director: Shelley Lui

Agency Producers: Stefan Bader/Silke Rochow

Production Company: Markenfilm Crossing, Hamburg

Director: Kai Sehr

Producers: Oliver Hack/Alexander Husche

Director of Photography: Bjoern Knechtel

Post-Production Company: ARRI Mitte, Berlin

Editor: Sven Duncker

Sound Design Company: Studio Funk, Berlin

Audio Engineer: Julian Massmann

Music Production Company: Nordmeister

Music Composers: Malte Hagemeister/Kristian Nord

Talent Agency: Deep Blue, Cape Town/Orange Films, Cape Town

Description of the Project:
The smart fortwo cabriolet is the only convertible of its class with a roof that opens completely. To draw attention to this unique selling proposition we organized a test drive event. The challenge: the occupants have to be as radically open as the smart fortwo cabrio. Connected to a lie detector, the driver is asked controversial questions during the drive - only those who answer these questions openly and honestly have a chance to win. Once a lie is exposed by the lie detector, the roof closes and the ride is over.