31 YEARS CELEBRATING THE POWER OF IDEAS

SELECT WINNERS YEAR
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Branded Entertainment Winners

Grand LIA Winners Finalists

Display:

Branded Entertainment

Grand LIA

McCann New York,
New York

Lockheed Martin
"The Field Trip to Mars"

Branded Entertainment: Branded IP

Bronze

Amusement Park Entertainment,
Los Angeles

Stride Gum Mad Intense Flavors
"Stride Gum Presents Heaven Sent"

Branded Entertainment: Documentary Feature Film

Bronze

VML,
Kansas City

Tennessee Department of Tourist Development
"Born in Bristol"

Branded Entertainment: Documentary Short Film

Silver

Forsman & Bodenfors,
Gothenburg

SK-II
"Marriage Market Takeover"

Grey San Francisco,
San Francisco

Norton
"In Search of the Most Dangerous Town on the Internet"

Branded Entertainment: Entertainment Audio

Gold

BBDO New York,
New York

GE
"GE Podcast Theatre presents The Message"

Branded Entertainment: Entertainment Audio

Silver

Amusement Park Entertainment,
Santa Ana

JBL
"Bigger Than Us"

Branded Entertainment: Entertainment Audio

Bronze

J. Walter Thompson,
London

HSBC
"A Living River"

Branded Entertainment: Experiential/Live Events

Gold

McCann London,
London

Xbox / Tomb Raider
"Survival Billboard"

McCann New York,
New York

Lockheed Martin
"The Field Trip to Mars"

Branded Entertainment: Experiential/Live Events

Silver

Amusement Park Entertainment,
Los Angeles

Stride Gum Mad Intense Flavors
"Stride Gum Presents Heaven Sent"

Leo Burnett Chicago,
Chicago

Van Gogh ~Bedrooms~ Exhibit
"Van Gogh BnB"

Publicis Italy,
Milan

Heineken
"The Dilemma"

Branded Entertainment: Experiential/Live Events

Bronze

AIRBAG,
Melbourne

Melbourne International Film Festival
"The Emotional Trailer"

BBDO Group Germany,
Berlin

smart fortwo cabrio 453
"Most Open Test Drive"

BBDO New York,
New York

Mars Chocolate North America / Snickers
"Switcheroo"

FCB Zürich,
Zürich

Hockey Club Davos
"Rink Bingo"

McCann Melbourne,
Melbourne

Melbourne International Film Festival
"The Emotional Trailer"

TBWA\HAKUHODO Inc.,
Tokyo

Tourism Australia
"GIGA Selfie"

Branded Entertainment: Music Videos

Gold

Bob Industries,
Santa Monica

S7 Airlines
"OKGO Upside Down & Inside Out"

TBWA\HAKUHODO Inc.,
Tokyo

Lyrical School
"Native Mobile Music Video"

Branded Entertainment: Online Series

Gold

180LA,
Santa Monica

UNICEF
"Unfairy Tales"

Branded Entertainment: Online Series

Bronze

HEIMAT,
Berlin

Hornbach
"Man Cave"

Branded Entertainment: Scripted Short Film

Gold

Forsman & Bodenfors,
Gothenburg

Volvo FMX
"Look Who’s Driving"

The Martin Agency,
Richmond

Donate Life
"The World's Biggest Asshole"

Branded Entertainment: Scripted Short Film

Silver

GREYnJ United,
Bangkok

Nautilus Tuna Spread
"The Break-Up"

Leo Burnett Madrid,
Madrid

Christmas Lottery
"Justino"

Branded Entertainment: Scripted Short Film

Bronze

Grey New York,
New York

States United To Prevent Gun Violence
"Gun Crazy"

Ogilvy New York,
New York

Qualcomm Snapdragon
"Lifeline"

Branded Entertainment: Scripted Television Movie

Silver

J. Walter Thompson Puerto Rico,
San Juan

Triple-S Advantage
"38 Years Later"

Branded Entertainment: Social Awareness

Gold

McCann New York,
New York

Lockheed Martin
"The Field Trip to Mars"

McCann Worldgroup Puerto Rico,
San Juan

Primera Hora
"Pepito"

Branded Entertainment: Social Awareness

Silver

Ogilvy Germany

Gesicht Zeigen
"Mein Kampf - Against Racism"

Branded Entertainment: Social Awareness

Bronze

Havas Paris,
Puteaux

Fondation Chirac
"Starfaker"

Branded Entertainment: Television Program - Taped or Live Event

Silver

Amusement Park Entertainment,
Los Angeles

Stride Gum Mad Intense Flavors
"Stride Gum Presents Heaven Sent"

Publicis Italy,
Milan

Heineken
"The Live Tube"

Branded Entertainment: Trans-Media

Gold

BBDO New York,
New York

GE
"GE Podcast Theatre presents The Message"

Branded Entertainment: Trans-Media

Silver

FRED & FARID,
New York

Louis XIII Cognac
"#Notcomingsoon"

Branded Entertainment: Virtual Reality

Gold

McCann New York,
New York

Lockheed Martin
"The Field Trip to Mars"

Branded Entertainment: Virtual Reality

Bronze

R/GA,
New York

Samsung
"ANTIdiaRy"