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Design
Use of Photography Campaign

Silver Winner

Entrant: BBDO Group Germany, Duesseldorf
Pepsi Light - Iconic Moments Campaign - "Breakdance", "Parkour", "Skateboard"

Corporate Name of Client: PepsiCo Deutschland GmbH

Client Account Manager: Sibyl Faylor

Agency Account Supervisor: Dirk Bittermann

Agency Account Director: Liselotte Schwenkert

Agency Account Manager: Julia Lueckerath

Agency: BBDO Duesseldorf, Duesseldorf

BBDO Group Germany Chief Creative Officer: Wolfgang Schneider

BBDO Duesseldorf Chief Creative Officer: Darren Richardson

Executive Creative Director: Kristoffer Heilemann

Group Creative Director: Kristoffer Heilemann

Creative Director: Michael Plueckhahn

Art Directors: Tatjana Fischer-Genin/Bernd Rose

Art Buyer: Eva à Wengen

Photographer: Wolfgang Zac

Post Production: Philipp Maubach

Director Print Production: Bernhard Burg


Description of the Project:
Iconic Moments Campaign – Pepsi Light means full taste with almost no calories. 

To target young, urban people, we captured athletes in stunning poses full of lightness and found the Pepsi logo quite accidentally. For iconic moments with an iconic brand.