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Branded Entertainment
Online Episode/Special


Entrant: TBWA\THAILAND, Bangkok
L'Oréal Menexpert - "Ma-ke-ru-na"

Corporate Name of Sponsoring Client: L'Oréal

Agency Account Directors: Wilasa Klangnarong/Piyathida Meeklin

Agency Account Manager: Kannaphat Chatcharoensuk

Agency: TBWA\THAILAND, Bangkok

Executive Creative Director: Veradis Vinyaratn

Creative Director: Putthikoon Penwan

Copywriters: Itthisak Chanpinphet/Nawaporn Suetrong/Veradis Vinyaratn

Art Directors: Putthikoon Penwan/Anupong Aramboot/
    Tanis Jearsawaswattana, Thatchanon Mathongmak

Agency Producer: Tarinee Limthongskul

Production Company: Shoryuken Production, Bangkok

Director: Krisana Jitnaowarat

Producer: Chatchai Kunponpitak

Digital Directors: Charles Clapshaw/Neel Chaurasia

Editors: Supachai Wannasak/Natapong Meepripurk/Tawan Thakolthamsiri

Sound Design Company: Momentum Studio, Bangkok

Audio Engineer: Suthon Poonyayant

Description of the Project:
L'Oréal wants to launch a facial foam for Thai men. L'Oréal Men Expert White Activ Cooling Serum Foam”, can control an oily face in all extreme conditions for 12 hrs/day with only just one wash. Thai men know that L'Oréal is a feminine brand and we needed to let them know that L'Oréal Men Expert Can also be a masculine brand. We did so, by creating an entertaining branded content which will interest the Thai male audience operating on a low-budget. We created an extreme Japanese game show who comes to shoot in Thailand in order to demonstrate the efficiency of the foam. Three contenders have to compete in three crazy missions to win as the man with the least oily face. This game show will then be posted and shared on their Facebook fan page, which is primarily interesting to Thai males. The result concludes that Thai men are excited and impressed by the oil control of L'Oréal Men Expert Foam during those crazy missions. They feel as though L'Oréal Men Expert is the brand for them.