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Design
Poster Campaign

Gold Winner

Entrant: Dentsu Inc., Tokyo
D&AD Awards 2015 Exhibition in Japan - "Pure Design–1", "Pure Design–2", "Pure Design–3", "Pure Design–4", "Pure Design–5"

Corporate Name of Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

Client Account Manager: Takehide Tarusawa

Media Company: Dentsu Inc., Tokyo

Agency: Dentsu Inc., Tokyo

Executive Creative Director: Yuya Furukawa

Creative Director: Yoshihiro Yagi

Copywriters: Haruko Tsutsui/Marina Danjo

Art Directors: Daisuke Hatakeyama/Yusuke Koyanagi

Agency Producer: Yoshiko Tomita

Design Company: Creative Power Unit, Tokyo

Designer: Haruko Nakatani

Printing Company: Dentsu On Demand Graphic Inc., Tokyo

Printing Director: Shinya Tamura


Description of the Project:
Design is a lifeline. Design makes our lives convenient and solves social problems, however invisible the design is. We set the theme of the exhibition: the mission of the design. The design motif is water pipelines, showing the way a fresh design travels through the world.