31 YEARS CELEBRATING THE POWER OF IDEAS
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Corporate Name of Client: American Honda Motor Co., Inc.
Client Account Director: Tom Peyton
Client Account Managers: Nick Lee/Jignesh Patel
Client Marketing Director: Sandra McCaughan
Agency Senior Account Executive: Brett Bender
Agency Account Executives: Paul Sulzer/Susan Kim
Agency Account Supervisor: Rose McRitchie
Agency Account Directors: Jeff Moohr/Adam Blankenship
Agency Strategic Planner: Christian Cocker
Agency: RPA, Santa Monica
Chief Creative Officer: Joe Baratelli
Executive Creative Director: Jason Sperling
Creative Directors: Chuck Blackwell/Ken Pappanduros
Copywriters: Chris Bradford/Josh Hepburn
Art Director: Laura Crigler
Executive Agency Producers: Gary Paticoff/Isadora Chesler
Agency Producer: Matt Magsaysay
Production Company: RESET CONTENT, Santa Monica
Director: PES
Executive Producers: Jen Beitler/Jeff McDougall
Producer: Stan Sawicki
Director of Photography: Eric Adkins
Post-Production Company: A52, Santa Monica
Editing Facility: Rock Paper Scissors, Santa Monica
Editor: Stewart Reeves
Assistant Editor: Jasmina Zaharieva
Animation Company: RESET CONTENT, Santa Monica
Animators: Amy Adamy/Sihanouk Mariona/David Braun/Julian Petschek/Javan Ivey/
Jen Prokopowicz/Brandon Lake/Ranko Tadic/Jose Rivera
Colour Company: A52, Santa Monica
Colourist: Tommy Hooper
Sound Design Company: Factory UK, London
MIX Company: Lime Studios, Santa Monica
Honda is the only auto company on the planet that can truly claim to be a mobility company, covering everything from motorcycles and jets to robotics and the world’s first super-charged racing mower. Honda has a history of helping people move forward into the future. Our goal is to create awareness surrounding the innovation of the brand. With “Paper,” we’re illustrating an abridged narrative of Honda’s incredible history and demonstrating the vast range of Honda products using an engineer’s most reliable tool: paper. Using stop-motion animation, hands move across an engineering idea board through Honda’s timeline, flipping through animated drawings that represent the progress of Honda innovation. The four-month process was shot entirely in-camera, using multiple illustrators and thousands of illustrations.