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Billboard
Consumer Campaign

Silver Winner

Entrant: TBWA\Chiat\Day NY, New York
Airbnb - "Octopus", "Spider", "Penguin", "Armadillo", "Pig"

Corporate Name of Client: Airbnb

Client Account Manager: Richard Stainer

Advertising Agency: TBWA\Chiat\Day NY, New York/TBWA\Chiat\Day LA, Los Angeles/
    TBWA\London, London

Global Chief Creative Officer: Chris Garbutt

Executive Creative Directors: Peter Souter/Brent Anderson

Copywriter: Dean Webb

Art Director: Simon Morris

Illustrator: Eve Roussou

Retoucher: Mecanique Generale


Description of the Project:
Situation: AIRBNB have grown exponentially. But we still need to remind people that with AIRBNB they can feel they belong anywhere.
 
Brief: To promote the idea that with AIRBNB you truly feel you belong anywhere. With warmth and charm.
 
Execution: Who better to illustrate the feeling of belonging anywhere than animals in unusual homes? The campaign launched in the UK, appropriately enough, to coincide with World Vets Day.