Non-Traditional Finalists

Display:
Non-Traditional: Automotive
Entrant Product / Service Title
Saatchi & Saatchi Sydney, Sydney LandCruiser LandCruiser Emergency Network
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TRY, Oslo Volkswagen Norway The Reversed Trailer
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Non-Traditional: Beverages - Alcoholic
Entrant Product / Service Title
We Believers, New York Saltwater Brewery Edible Six Pack Rings
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Non-Traditional: Branded Content
Entrant Product / Service Title
McCann New York, New York Lockheed Martin The Field Trip to Mars
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Non-Traditional: Business-to-Business
Entrant Product / Service Title
AlmapBBDO, São Paulo Getty Images Endless Possibilities
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Non-Traditional: Confections/Snacks
Entrant Product / Service Title
Goodby Silverstein & Partners, San Francisco Doritos Doritos Rainbows
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Non-Traditional: Direct Marketing
Entrant Product / Service Title
McCann Worldgroup Colombia, Bogotá Ministry of National Education The Bullet Pen
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Non-Traditional: Entertainment
Entrant Product / Service Title
Goodby Silverstein & Partners, San Francisco The Dalí Museum Dreams of Dalí
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Ogilvy Brasil, São Paulo Paralympic Games The Mindchanger Workout
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Non-Traditional: Health Care Services
Entrant Product / Service Title
McCann New York, New York Cigna Health Insurance Cigna Job Swap
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Non-Traditional: Interactive Installations
Entrant Product / Service Title
J. Walter Thompson New York, New York Tribeca Film Festival ReActor
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Non-Traditional: Public Service/Social Welfare
Entrant Product / Service Title
Edelman Deportivo, Stockholm Hövding Give a Beep
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Non-Traditional: Retail
Entrant Product / Service Title
DCX Growth Accelerator, Brooklyn Jesse's Deli #jessespricedout
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Non-Traditional: Travel
Entrant Product / Service Title
TBWA\HAKUHODO Inc., Tokyo Tourism Australia GIGA Selfie
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