31 YEARS CELEBRATING THE POWER OF IDEAS
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Design
Poster Campaign

Bronze Winner

Entrant: Dentsu Inc., Tokyo
One Show Awards 2015 Exhibition in Japan - "Another Mountain–1", "Another Mountain–2", "Another Mountain–3", "Another Mountain–4", "Another Mountain–5"

Corporate Name of Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

Client Account Manager: Takehide Tarusawa

Media Company: Dentsu Inc., Tokyo

Agency: Dentsu Inc., Tokyo

Executive Creative Director: Yuya Furukawa

Creative Director: Yoshihiro Yagi

Copywriters: Haruko Tsutsui/Marina Danjo

Art Directors: Daisuke Hatakeyama/Yusuke Koyanagi

Printing Company: Dentsu On Demand Graphic Inc., Tokyo

Printing Director: Shinya Tamura

Agency Producer: Yoshiko Tomita

Design Company: Creative Power Unit, Tokyo

Designer: Haruko Nakatani


Description of the Project:
Ideas have the power to change the way we see the world. We presented these ideas in the form of mountains. These mountains are innovative yet diverse, forming various scenery around the world. Creatives constantly set out to conquer this challenging terrain, but when they reach the top, what they find is yet another mountain standing over them.

The theme of the exhibition is Another Mountain that creatives keep pursuing. We designed the entire exhibition from the promotional items to the space.