31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Number of Episodes/Elements: 6
Corporate Name of Sponsoring Client: Whiskas
Head of Planning: Kit Lansdell
Social Planner: Toby Clark
Agency Account Directors: Maddie Marsh/Lena Dawson
Agency Account Manager: George Robertson
Agency: ClemengerBBDO Sydney, Sydney
Executive Creative Director: Paul Nagy
Creative Directors: Luke Hawkins/Ben Smith
Copywriter: Simon Gibson
Art Director: Dan White
Designers: Daniel Mortensen/Claire Sutton
Head of Creative Technology: Brendan Forster
Head of Integrated Production: Denise McKeon
Audio Engineer: Anthony Tiernan
Over 1/4 of all Australian households are home to cats. But almost all of them are furnished exclusively for humans. Not ideal if you’re a cat. Or a couch. Whiskas Cat Hacks is an entertaining series of instructions on how to easily modify flat-pack furniture to make it more cat friendly. The Cat Hacks turned everyday items into insightful objects designed to cater to cats’ natural curiosity.’