31 YEARS CELEBRATING THE POWER OF IDEAS
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Grand LIA - TV/Cinema/Online Film

Entrant: Forsman & Bodenfors, Gothenburg
Volvo FMX - "Look Who’s Driving"

Client Lead: Carl Dyrssen Publishing

international PR: Jenny Canborn

Corporate Name of Client: Volvo Trucks

Client Supervisors: Olle Victorin/Cilla Pegelow

Client Account Managers: Anneli Kjellander/Britta Malmberg

Media Companies: Be On / AOL Platforms, Stockholm

Agency Planner: Tobias Nordström

Agency: Forsman & Bodenfors, Gothenburg

Copywriter: Björn Engström

Art Directors: Sophia Lindholm/Kim Cramer/Anders Eklind

Agency Producers: Alexander Blidner/Peter Gaudiano

Production Company: New Land, Stockholm

Directors: Charles Brisgand/Leo Berne of Megaforce

Executive Producer: Erik Torell

Producer: Sophie Tamm Christensen

Post-Production Company: Swiss, Stockholm

Editor: Nicolas Larrouquere

Sound Designer: Kouz Production

Music Arrangers: Cobrastyle/Teddybears


Description of the Project:
What could be the toughest possible test for the Volvo FMX? The idea was to put the truck in the hands of a little child. Four-year-old Sophie got to drive it with a remote control – for real. And to challenge the truck, we filled a construction site with all sorts of obstacles.
 
 This live test was set up to demonstrate the sturdiness and mobility of the Volvo FMX. A extremely strong cage construction, cast-iron front corners and skidplate of high-grade steel make this a very tough truck. And thanks to Automatic Traction Control – a revolutionary new feature that automatically engages the front axle when need ed – the truck won’t get stuck.

RESULTS:
 
 • 10,7 million on YouTube by February 1st
 • 5,4 million views on Facebook
 • + 9 million views on other platsforms, e.g. online media’s own players
 • 890 editorial pieces published - 37% within automotive and trucking
 • Editorial PR coverage in 53 markets globally
 • 1,9 billion Opportunities Too See
 • + 900.000 social actions