2016 Winners Releases

The 31^st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Germany picks up 57 Statues and 24 Finalists – 2 Grand LIAs, 7 Gold, 19 Silver and 29 Bronze, giving Germany the third highest Statue total out of all countries at LIA 2016.

Barbara Levy, President of LIA, stated, “Nothing was taken for granted in the judging rooms.  The jury members were very conscientious when it came to Statue discussions.  They visited and revisited each piece of shortlisted work again and again.  So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional.  And the Grand LIA winners are without doubt, the best of the best.  So my highest congratulations to our Grand LIA and Statue Winners.”

Paul Wauters, Co-Founder / ECD of Babel, chaired this year’s Radio & Audio Jury, who ultimately awarded HEIMAT, Berlin with the 2016 Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”. HEIMAT’s work for Hornbach went on to receive a number of accolades across several juries, from its “You’re Alive” campaign to the “#HELDENKRANZ / Crown of Glory” movement.

“The Grand LIA goes to a campaign that makes you feel with your ears and hear with your fingers: Hornbach.  It builds on the "You’re Alive" campaign, but with a real added value of audio.  The technique is not new, but it’s the first time I see it put to such great and relevant use.  It’s a total disruption in the very functional DIY category”, stated Paul Wauters.

Led by Pum Lefebure, Co-Founder & CCO of Design Army in Washington DC, the Design & Package Design Jury awarded the 2016 Design Grand LIA to Serviceplan, Munich for DOT titled “The First Braille Smartwatch”. The piece earned a Gold Statue in Design and a Silver Statue in The NEW as well.

Winners and Finalists from Germany:

HEIMAT, Berlin

• Gold - Radio & Audio - Innovative Use of Radio & Audio for Hornbach titled “You're alive. Do you remember?”
• Silver - Radio & Audio - Innovative Use of Radio & Audio for Hornbach titled “The First Analog Webstore”
• Silver - TV/Cinema/Online Film - Corporate Image for Hornbach titled “You're alive. Do you remember?”
• Bronze - Billboard - Innovative Use of Billboard for Hornbach titled “Project Germany”
• Bronze - Branded Entertainment - Online Series for Hornbach titled “Man Cave”
• Bronze - TV/Cinema/Online Film - Household Products for Loctite titled “When You Have a Minute - Circle”
• Bronze - TV/Cinema/Online Film - Household Products for Loctite titled “When You Have a Minute - Conference”
• Bronze - TV/Cinema/Online Film - Campaign for Loctite - When You Have a Minute Campaign titled “Conference”, “Circle”
• Bronze - Verbal Identity - Campaign Tagline/Endline for Hornbach titled “#HELDENKRANZ / Crown of Glory”
• Finalist - Design - Experiential Marketing for Hornbach titled “Project Germany”
• Finalist - Music & Sound - Music Original - Score for Hornbach titled “You're alive. Do you remember?”
• Finalist - Production & Post-Production - Animation for Otto titled “The Letter”
• Finalist - Production & Post-Production - Direction for Hornbach titled “You're alive. Do you remember?”

SERVICEPLAN, Munich

• Gold - Design - Product Development for DOT titled “The First Braille Smartwatch” (in collaboration with Serviceplan Korea, Seoul)
• Silver - The NEW - Technology Development for DOT titled “The First Braille Smartwatch” (in collaboration with Serviceplan Korea, Seoul)
• Bronze - Design - Direct Marketing - Consumer for Metro titled “The Daily Catch”
• Finalist - Radio & Audio - Public Service/Social Welfare for UNFCCC titled “Iceberg Songs”

BBDO Group Germany, Berlin

• Gold - TV/Cinema/Online Film - Humour for smart 453 forfour titled “Shock”
• Silver - TV/Cinema/Online Film - Automotive for smart forfour titled “Swearing Kids”
• Silver - TV/Cinema/Online Film - Humour for smart forfour titled “Swearing Kids”
• Bronze - Branded Entertainment - Experiential/Live Events for smart fortwo cabrio 453 titled “Most Open Test Drive”
• Finalist - Design - Direct Marketing - Consumer for true fruits - Smoothie Sixpack titled “beebnb”
• Finalist - Package Design - Promotional Packaging for true fruits - Smoothie Sixpack titled “beebnb”

BBDO Group Germany, Duesseldorf

• Gold - Design - Art Direction Campaign for Pepsi Light - Iconic Moments Campaign titled “Breakdance”, “Parkour”, “Skateboard”
• Silver - Design - Poster Campaign for Pepsi Light - Iconic Moments Campaign titled “Breakdance”, “Parkour”, “Skateboard”
• Silver - Design - Use of Photography Campaign for Pepsi Light - Iconic Moments Campaign titled “Breakdance”, “Parkour”, “Skateboard”
• Silver - Print - Use of Photography Campaign for Pepsi Light - Iconic Moments Campaign titled “Breakdance”, “Parkour”, “Skateboard”
• Bronze - Print - Art Direction Campaign for Wrigley's Spearmint - Classics Last Longer Campaign titled “Moby Dick”, “Sherlock Holmes”, “Little Red Riding Hood”
• Finalist - Design - Art Direction Campaign for Wrigley's Spearmint - Classics Last Longer Campaign titled “Moby Dick”, “Sherlock Holmes”, “Little Red Riding Hood”
• Finalist - Package Design - Promotional Packaging for Bombay Sapphire titled “Free The Spirit”

Cheil Germany, Schwalbach am Taunus

• Silver - Design - Installations/Displays - Temporary for Samsung IFA 2015 titled “Innovating Evolution”
• Silver - Design - Point-of-Sale for Samsung IFA 2015 titled “Innovating Evolution”
• Silver - Package Design - Promotional Packaging for Jägermeister titled “Jägermeister Coolpack”
• Bronze - Package Design - Special Editions for Jägermeister titled “Jägermeister Coolpack”

DDB Group Germany

• Gold - Non-Traditional - Public Service/Social Welfare for Pink Ribbon Germany titled “Check It Before It’s Removed”
• Bronze - Integration - Integration for Pink Ribbon Germany titled “Check It Before It’s Removed”

fischerAppelt, Hamburg

• Silver - Music & Sound - Music Original - Score for Mercedes-Benz Vans titled “Extreme Alpine Soccer -  powered by Sprinter 4x4”

German Wahnsinn, Hamburg

• Finalist - Music & Sound - Music Original - Score for VW Polo titled “Happy Birthday, Polo”

Grabarz & Partner, Hamburg

• Gold - Digital - Use of Social Media for EXIT Deutschland titled “Donate The Hate - The Involuntary Online Donation”
• Silver - Design - Use of Illustration Campaign for Robin Wood e.V. titled “Capuchin Monkey”, “Polar Bear”, “Deer”
• Silver - Digital - Innovative Use of Digital for EXIT Deutschland titled “Donate The Hate - The Involuntary Online Donation”
• Bronze - Design - Use of Illustration for Robin Wood e.V. titled “Capuchin Monkey”
• Bronze - Design - Use of Illustration for Robin Wood e.V. titled “Polar Bear”
• Finalist - Billboard - Use of Illustration Campaign for Robin Wood e.V. titled “Capuchin Monkey”, “Polar Bear”, “Deer”
• Finalist - Design - Use of Illustration for Robin Wood e.V. titled “Deer”
• Finalist - Integration - Integration for EXIT Deutschland titled “Donate The Hate - The Involuntary Online Donation”

Heye, Munich

• Finalist - Design - Brand Identity - Local for Munich Philharmonic (Münchner Philharmoniker) titled “The Visual Sound Logo”
• Finalist - Design - Logos for Munich Philharmonic (Münchner Philharmoniker) titled “The Visual Sound Logo”

Jung von Matt, Hamburg

• Silver - Billboard - Innovative Use of Billboard for Obi titled “Gap Map”
• Bronze - Design - Innovative Use of Design for Junge Symphoniker Hamburg titled “The Sound Shirt”
• Bronze - Digital - Apps for Vodafone titled “Data for Deeds”
• Bronze - Integration - Multi-platform Campaign for EDEKA titled “Home for Christmas”
• Bronze - Music & Sound - Music Adaptation - Instrumental for Netto Markendiscount titled “SupermarCats”
• Bronze - Music & Sound - Music Original - Song for EDEKA titled “Home for Christmas”
• Bronze - Production & Post-Production - Cinematography for EDEKA titled “Home for Christmas”
• Bronze - TV/Cinema/Online Film - Retail for EDEKA titled “Home for Christmas”
• Bronze - TV/Cinema/Online Film - Social Media for EDEKA titled “Home for Christmas”
• Finalist - Branded Entertainment - Scripted Short Film for EDEKA titled “Home for Christmas”
• Finalist - Design - Branded Content for Netto Markendiscount titled “SupermarCats”
• Finalist - Digital - Utilities for Vodafone titled “Data for Deeds”
• Finalist - TV/Cinema/Online Film - Social Media for Netto Markendiscount titled “SupermarCats”

Kolle Rebbe, Hamburg

• Silver - Package Design - Promotional Packaging for Weingut Knipser titled “Ageing Wine Bottle”
• Silver - Package Design - Wines for Weingut Knipser titled “Ageing Wine Bottle”
• Finalist - Billboard - Innovative Use of Billboard for Lufthansa Intercontinental Flights titled “Travel Compass”
• Finalist - Package Design - Promotional Packaging for Alpina titled “Happy Colours”
• Finalist - Package Design - Promotional Packaging for TOX titled “TOX Heavy Weights Packaging”

KOREFE, Hamburg

• Bronze - Verbal Identity - Naming for L´EAUNDRY - Fragrance Laundry Detergent titled “A luxury washing detergent to treat the clothes you love.”

Ogilvy Germany

• Gold - Print - Direct Marketing - Business-to-Business for Mein Kampf -  Against Racism titled “The tear-open-mailing for - 'Mein Kampf - Against Racism'”
• Silver - Branded Entertainment - Social Awareness for Gesicht Zeigen titled “Mein Kampf - Against Racism”
• Bronze - Design - Branded Content for Mein Kampf - Against Racism titled “Mein Kampf - Against Racism - Book”
• Bronze - Integration - Integration for Mein Kampf - Against Racism titled “Mein Kampf - Against Racism”
• Bronze - Radio & Audio - Public Service/Social Welfare for Gesicht Zeigen! titled “Alia”

Philipp und Keuntje, Hamburg

• Bronze - Verbal Identity - Campaign Tagline/Endline for FATUM Surfboards titled “My Everest Campaign”

Scholz & Friends, Berlin

• Silver - Music & Sound - Music Adaptation - Instrumental for Frankfurter Allgemeine Zeitung titled “Lang Lang plays the F.A.Z. - Germany's Leading Newspaper”
• Bronze - Production & Post-Production - Production Design for Montblanc titled “The Montblanc Story”
• Finalist - Design - Installations/Displays - Temporary for Amnesty International - Campaign Against Torture titled “Fountain against Torture”

soup.filmproduktion, Berlin

• Bronze - Production & Post-Production - Cinematography for MINI titled “Cabrio”

velvet mediendesign, Munich

• Finalist - Production & Post-Production - Visual Effects for Brita titled “Drink Amazing”

Yessian Music, Hamburg

• Bronze - Music & Sound - Music Original - Score for Kaufland Warenhandel titled “Neighbourhood”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, fifteen GRAND LIAs were awarded:

adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”

Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints

Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”

FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”

HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”

J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA   for ING titled “The Next Rembrandt”

McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard

McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”

SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”

Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA   for REI titled “#OptOutside”

Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”

Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”

2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.

The following companies were honoured with the 2016 Of The Year Awards:

Network of the Year:  McCann Worldgroup

Agency of the Year:  McCann New York

Production Company of the Year:  Framestore

Post-Production Company of the Year:  The Mill

Radio & Audio Company of the Year:  Produce Sound, Johannesburg

Music & Sound Company of the Year:  Factory, London