31 YEARS CELEBRATING THE POWER OF IDEAS
-
SELECT WINNERS YEAR
- Home
- |
- Back to LIA Main Home
x
Design
Product Design
Finalist
Delicious Supplement
- "Delicious Supplement"
Corporate Name of Client: East Japan Railway Company + Yokohama Station Building
Client Supervisors: Takami Tateishi/osuke Hidaka/Maki Nozaki/Toru Arakawa/
Noriaki Mochida/Kazuya Watanabe
PR Planner: Katsunori Endo/Yurika Hotta
Agency Account Director: Yoshihiro Ito
Advertising Agency: Beacon/Leo Burnett Tokyo, Tokyo
Executive Creative Director: Jon King
Creative Director: Shunsuke Kakinami
Copywriter/Experience Designer/Account Planner: Mai Kaneda
Art Director: Jun Oizumi
Agency Producers: Mihoko Suzuki(Package)/Sentaro Yoshino(PR)/
Konosuke Takahashi(Digital)
Design Companies: Beacon/Leo Burnett Tokyo, Tokyo
Design Directors: Sunao Shirase/Masaomi Minegishi
Designers: Akihiro Kuwahara/Yuko Takamichi
Photographer: Sakiko Ohno
Retoucher: Teruumi Kuroda
Digital Designer: Hisako Konagaya
Production Companies: Amana, Tokyo/Suzuki Shofudo, Kyoto
Director: Ryosuke Uchijima
Producers: Eiji Tachi(Package)/Shunsuke Doi(Film)/Hisashi Kitahara(Still)
Technical Director: Tomonori Oki
Line Producer: Taewan Kim
Cinematographer: Takehiro Kano
Resercher: Risa Kyuragi
Keio University Professor: Katsuhiko Ogawa
Description of the Project:
The modern-day fast-paced lifestyle is forcing people into bad diet habits. Less attention is paid to what they are eating and nutrition intake. And they take supplement pills to compensate for the lack of nutritional balance. And the distance between the deliciousness they want and the nutritions they need is getting further day by day. Introducing the originally unique food service onto a food court of the station building, Delicious Supplement. Delicious Supplement is a personalized lunch capsule 'prescribed' to regain the nutritional balance you may have lost. Three uniqueness of this service are its 'physiological diagnosis system' using LINE app to identify your lacked nutrition, its 'originally designed lunch-box capsule' in the same shape of supplement pill, and offering 'over 2.2 million combinations of delis' from which you can find your favorite deliciousness. This service lets you enjoy the deliciousness you want now, with the nutrition you need now. As the diet innovation to solve modern people's diet habit problem.